The birth of the It bag has been attributed to design genius Phoebe Philo. Phoebe Philo was a former assistant of Beatle offspring and designer Stella McCartney. When Stella McCartney Bags to establish her own label, Phoebe Philo stepped up to the plate and became Chloe's Creative Director. Not only did Phoebe Philo maintain the hype that surrounded Chloe, she surpassed Stella McCartney's success at Chloe with her bohemian and effortless designs. Phoebe Philo had many accomplishments at Chloe indeed, but her biggest accomplishment may have been the Chloe Paddington bag. The Stella McCartney Handbags came at a time when the choice of designer handbags was limited to the established brands like Louis Vuitton, Hermes and Gucci. The Paddington echoed the free-spirited chic vibe which the brand Chloe perfectly embodied at that time. The Stella McCartney Bag Bag design was very casual, but at the same time it was very luxurious because of the leather used for the handbags. Also, the brass hardware and the huge padlock gave the handbag a classic edge which was not very common. When the Chloe Paddington first came out in the market, there was such an outrageous demand for that Stella McCartney Handbag , a demand which was practically unheard of that time. The harder it was to purchase the handbag, the more in demand it became. The waitlist did not only get longer, but its value also became higher and higher.